HomeBusinessMcDonald's to close three...

McDonald’s to close three CosMc’s locations — and open two more

A sign hangs outside of a CosMc’s restaurant, a concept recently launched by McDonald’s, in Bolingbrook, Illinois, on Dec. 11, 2023.

Scott Olson | Getty Images

McDonald’s will shutter three locations of its drinks-focused spinoff brand, CosMc’s.

To test the concept, the fast-food giant opened its first CosMc’s location more than a year ago in the Chicago suburb of Bolingbrook, followed by six more in Texas. McDonald’s has converted larger namesake restaurants into CosMc’s, in addition to building smaller prototype locations.

The smaller stores work better for the test, the company said Thursday. As a result, McDonald’s will close three of its larger format CosMc’s locations and open two more small Texas restaurants. The company did not disclose the locations for either the openings or closures, although CosMc’s website says a store is coming soon to Allen, Texas.

McDonald’s also shared other early learnings from the pilot on Thursday. Savory hash browns are the top-selling food — at any time of day — followed by McPops, the chain’s mini filled doughnuts. Best-selling drinks include the Island Pick-Me-Up Punch, Churro Cold Brew Frappe and the Sour Energy Burst.

The CosMc’s test will continue for the “foreseeable future,” according to the company.

McDonald’s created CosMc’s as its entry point into the growing “afternoon beverage pick-me-up occasion.”

While CosMc’s menu features some McDonald’s classics, it also offers a host of new items playing off other beverage and snacking trends, such as its iced turmeric spiced lattes, tropical spiceade and pretzel bites. Starbucks, Dutch Bros. and bubble tea chain Kung Fu Tea have found success with younger consumers by offering customizable cold drinks.

The name for the new brand comes from CosMc, a McDonaldland mascot that appeared in advertisements in the late 1980s and early 1990s. CosMc is an alien from outer space who craves McDonald’s food.

While it is unclear just how much McDonald’s plans to grow CosMc’s, it is still a miniscule part of the burger giant’s overall U.S. footprint. The company has more than 13,500 U.S. restaurants. Still, McDonald’s is hoping to learn more about its CosMc’s customers. Last year, it rolled out a loyalty program specific to CosMc’s.

Don’t miss these insights from CNBC PRO

Source link

- A word from our sponsors -

spot_img

Most Popular

More from Author

- A word from our sponsors -

spot_img

Read Now

Jack Quaid on how he transformed a rare condition into a superpower in new film, “Novocaine”

Actor Jack Quaid stars as a man who can't feel pain in "Novocaine," a new action film that opens in theaters Friday.Quaid, known for his role as Hughie in the hit series "The Boys," plays Nathan Cain, a character with a real but...

Centre sets tough conditions for India entry by Starlink

NEW DELHI: The Centre has asked Elon Musk’s satellite venture Starlink to set up a control centre in India to enable suspension or shutdown of communications services in sensitive and troubled areas, whenever required, to maintain law and order.Also, the security establishment has specified mandates...

Joann’s customers furious over sudden gift card cutoff date ahead of store closures

Your support helps us to tell the storyFrom reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines...

‘We Hear You, Mr. President’: The World Lines Up to Buy American Gas

President Trump’s cabinet has been busy rolling back regulations that will make it far easier to extract and produce fossil fuels. But who will buy them?Nearly everyone, it turns out, particularly under the threat of tariffs.At an annual energy-industry conference in Houston, executives spoke openly about how...

Khloe Kardashian slams ‘insulting’ half-sister label for Kendall, Kylie Jenner

Khloe Kardashian opened up about "insulting" half-sister label for Kendall Jenner and Kylie Jenner.In the recent episode of the...

Donald Trump raises ‘massive’ trade imbalance during Irish PM meeting

Raymona Crozier, Jessica Lawrence & Finn PurdyBBC News NIPA MediaHe added that Martin should "remind President Trump that Ireland, despite its small size, is one of the largest investors in the United States and one of the largest job creators in the United States"."On the one hand,...

Sakshi weds Ankit: First picture of Rishabh Pant’s sister’s wedding proves the royal wedding was one stylish affair |

Sakshi Pant, the stylish sister of Indian cricket sensation Rishabh Pant, tied the knot with London-based businessman Ankit Chaudhary in a breathtaking ceremony set against the picturesque hills of Mussoorie. Hosted at the opulent ITC Hotel, The Savoy, the wedding was a grand affair, attended...

EPA Cancels $20 Billion in Climate Grants

The Environmental Protection Agency said that it was canceling $20 billion in grants for climate and clean energy programs that have been frozen for weeks, a move that was labeled illegal by nonprofit groups that were supposed to receive the funds.The money has been caught in an...